J. Crew Reconnects With BEAMS PLUS for Surf-Inspired Collection

Following on from their collaboration in 2022, J. Crew and BEAMS PLUS have reunited for a fresh take on their co-branded design universe.This time around, the Harajuku, Japan-based streetwear label tapped into J. Crew's classic preppy style codes to produce a lineup that "captures the charm and nostalgia of '50s and '60s surf culture, inspired by endless summers and the wave riders who originated the laid-back style." As a result, the collection with all sorts of nods to sandy days on the coast....